Peter Sontag

CEO & Founder

FLT was founded in 1974 by Peter Sontag as a result of a suggestion by his PORSCHE-owning physician brother-in-law. He and several other PORSCHE owners expressed a desire to visit the PORSCHE facilities in Stuttgart and to drive on the Autobahn.

Peter was born in Austria and lived in Vienna until he was 17 years old. While in training at a luxury hotel in Vienna, he became friends with an American couple who ultimately invited him to visit them in Ohio. His visit resulted in his staying in Ohio to complete his high school education. After graduation and a stint in the military, he worked in the steel mills of Ohio and West Virginia while putting himself through college. He graduated Magna Cum Laude with a Bachelor’s degree in Marketing and Economics. He then went on to earn a Master’s in Finance from Columbia University in New York. Following this degree, he began his distinguished career in the travel industry where he was elected four times as one of the Travel Industry’s 25 Most Influential Executives. At the height of his career, Peter raised $124 million in investment capital and built the third largest travel distribution business in North America, US Travel, Inc., with $2.4 billion in sales.

The investors and Peter ultimately sold that company in 1994. Peter then decided to focus solely on FLT to create the ultimate luxury automotive travel company.

FLT will celebrate its 226th PORSCHE Group trip in 2024, in addition FLT has made travel and driving arrangements for over 500 PORSCHE European Delivery Customers. Our objective is to make sure that folks picking up their new PORSCHE get maximum enjoyment from that experience. FLT will share with you what we have learned from our close to 50-years’ experience of PORSCHE travel. We will share with you our experience so that your customers can have a safe, enjoyable, exciting and memorable European PORSCHE driving experience.